Generating leads and driving traffic through your door is a daunting task for any business. If done right your website could be your leading sales team member... with no wages required.
Ha ha - we thought this might get your attention. Not paying for a salesperson, can't really be true, can it? Probably not, but surely, if your website and supporting social sites are doing their job, that salesperson could be doing so much better for you. And yes, we get you do have to pay someone to keep your website up-to-date, write those blogs, etc. In the end, it is worth it!
Gone are the days of the website that is simply your on-line brochure with a contact page to reach you. Website Self-Audit
... and far too often, we can't find the contact information on websites we visit. Really people, why are you making it so difficult for people to contact you!
Do you not want new customers and more sales?
Of course you do... so why aren't you asking for the business on your website?
According to Hubspot, these are the 12 critical elements of your home page:
- Primary Calls to Action (note this is PLURAL)
- Supporting Images
- Social Proof
- Content Offer
- Secondary Calls to Action (again PLURAL)
- Success Indicators
Your website is the single, most important marketing tool you have for generating leads. Having strong calls to action will amplify the ability for your website to send you new customers!
Your website is your TRAFFIC CONTROL CENTRE.
Way back in 2014 (wow, that seems too long ago), we wrote 5 Simple Calls to Action to Generate Leads (mind you, we were called YDV Group then, rebranding in 2015 - forgive us for not changing the documents... - yes, even us marketing folk do not always do what we know we should do). This article and document might just get you started, and if not we've created a handy website self-audit form. It was designed to make you think about whether your website is doing all it can do, or if needs improvement. The form asks you to consider: appearance, ease of use, content, calls to action and more. Complete the form and submit it to us. We will take a look at your self-analysis and look at your website and send you back recommendations for improvement - or print it and use it to focus your attention on the problems you have identified yourself.