enhancing the search for YOUR perfect CUSTOMERS
Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.
Online reviews are critical to the success of a local business. What if you could get more reviews and manage them easier? Nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. Find out what you can do to manage your reviews.
Nothing you do matters if your customers do not know you exist, when you're open, where you're located and what your menu and amenities are. As a restaurant or pub, your single most important marketing tool is your online listing. 81% of consumers have searched for a restaurant on a mobile app - make sure your information is correct. See our list of marketing tools to enhance online searches for your restaurant.
I've Got MAIL! Yes, physical mail. Take it out of the envelope and see what's inside.... Ya -- it's not a bill to be paid! Wow -- look at that. It's a newsletter.
When it comes to advertising, putting all your eggs in one basket seldom works. Be strategic in where and when you place your ads. Advertising for St. Patrick's day in October isn't going to work....
Accounting firms are no exception, marketing innovations are required to generate leads - automation, content and nurturing.
If you start your ad with targeting a specific customer and include a specific product or service, the call to action will be easy!
Nurturing customers post-sale is a great way to maximize cross-sells and upsells. Triggered messaging is a perfect way to suggest testimonials, ask for product reviews, and send referral incentives.
This one simple thing will get you blogging quickly and help create ideas for on-going content.
You know the open rates, the click-thrus, the google analytics -- telling you how many visitors you've had on your website, new likes, followers, etc? Be honest - you're a stats junkie. But what do all those stats mean? We can tell you one thing! They mean absolutely NOTHING if you don't do anything with the information! Find out what can be done.
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