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The Power of Email Marketing

The Power of Email Marketing - Featuring Social Media Engagement

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action.

At the heart of small business marketing are the campaigns that drive action collections of marketing activities that help a small business or organization to achieve its goals and objectives.



Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.


Attendees of this presentation will learn:

  • Campaigns in general: what is a campaign, types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together.
  • What types of additional tools might be useful Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their

marketing knowledge, or to reinforce what it is they already know.

- Approximately 1 1/2 hours

Constant Contact Authorized Local Expert

NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.

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Websites Created for Our Clients

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What Our Clients are Saying!

  • Debi at YDV Group did a great job designing our website and learning how our business works so our content was accurate and informative. She goes above and beyond for her clients for example: I was at a trade show with Debi and she grabbed every pamphlet off the fire departments stand to learn more about my business. I highly recommend Debi from YDV Group. She is my Go-to-Girl for advertising. Thanks to Debi for a great job, Rob Petrie Niagara Fire
    Rob Petrie - Niagara Fire

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