PRowl Communications | Sales & Marketing Resources

enhancing the search for YOUR perfect CUSTOMERS

  • Facebook
  • Twitter
  • Pinterest
  • Linkedin
  • instagram
  • Slideshare

  • LinkedIn Company Profile

43 Percent of Email is Opened on a Mobile Device

Posted Jun 1st, 2014 in Email Marketing

43 Percent of Email is Opened on a Mobile Device

Originally posted August 2013

Are your email campaigns mobile device friendly? 

43% of email is now opened on a mobile device, according to Litmus. And this number will only keep growing. It’s already up 138% since 2010.  Think about it. How many times throughout the day do you check and respond to your email on your phone or tablet? Studies say the average number of times per day an individual checks their phone is 150 times!  Do you check your email software on your computer that many times per day? I do, but most don’t.  We are too active, and smart phones make it just that much easier to stay in touch. 

Constant Contact has recently added 7 new mobile friendly templates to their always-growing selection of templates. Each one is fully customizable to your brand and colour themes. The blogger’s at Constant Contact recommend the following 5 tips for creating Mobile Friendly Email Campaigns: 

1. Be as concise as possible in both design and content 

2. Use a single column template 

3. Use a single, clear call to action 

4. Avoid tiny fonts 

5. Take it easy on images 

Our own tip: Always ensure the ‘view in browser’ link is activated. This way, readers always have the option of opening your campaign in a browser for easier viewing and it allows for ease of sharing as well! I don’t know how many times, I have wanted to share an email that I received only to find there are no social share buttons or the ability to open the campaign in a browser. Ultimately I decide the sender does not want me to share – so I don’t!

0 comments

Post a Comment

Websites Created for Our Clients

Latest News

Oscar Prepares for His First Journey

Mar 25th, 2017

For months, we have been talking about sending Oscar the P.R. Owl on various trips around the world and to events far and near. This week, it is finally happening. Oscar prepares for his journey.

PRowl Communications Earns Constant Contact 2016 All Star

Mar 20th, 2017

“We’re happy to be recognized by Constant Contact for achieving strong marketing results and engaging with our customers, said Debi Katsmar, Prowl Communications Marketing Strategist. “We have been honoured with this designation since 2008.

Services We Represent

What Our Clients are Saying!

  • Debi demonstrates a creative energy and innovative mind set which allow her to advance her client's goals and exceed expectations.
    Peter Allen - 91.7 GIANTFM

Building relationships with Constant Contact

   Receive FREE Marketing Tips,
   Articles and News!

   Sign up for our newsletter & receive 'The Power of Relationships'

   Sign Up Now!

Upcoming Events

Upcoming Events


EventSpot by Constant Contact
Inspiration Owl