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Fractional Chief Marketing Officer (CMO)

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a happy business owner after working with PRowlYour business is at a crossroads. You’re ready to make the marketing investments that will take your business to the next level; but resources are tight, and your plate is already full with day-to-day business requirements. You know you need an experienced hand to drive your marketing efforts but don’t know how to get there.

Consider engaging PRowl as your Chief Marketing Officer (CMO). A Fractional CMO lead your marketing operations and oversee implementation and results tracking on a part-time or project basis, without increasing your headcount. We provide the benefit of a senior marketing leader focused on delivering on your strategic plan and driving your business to its next phase of growth.

When Our EMBOSS Consulting Program is not enough, take the guess work out of reaching your goals and your success with a Fractional Chief Marketing Officer. 

While the needs of each business are unique, a Fractional CMO will typically focus on these critical areas:

  1. Developing Marketing Strategy: Your Fractional CMO will partner with you to create a comprehensive marketing strategy aligned with your company's overall objectives. This involves analyzing market trends, identifying target audiences, and determining the most effective channels and messaging to reach them.
  2. Brand Management: This involves overseeing the development and maintenance of your company's brand identity, including defining brand values, positioning and messaging, as well as ensuring consistency across all marketing communications channels and customer touchpoints.
  3. Customer Acquisition and Retention: The Fractional CMO can lead efforts to attract new customers and retain existing ones through targeted marketing campaigns, optimization of customer acquisition, and development of strategies that boost customer loyalty and satisfaction.
  4. Product / Service Marketing: Your Fractional CMO can liaise with your product development and service delivery teams to ensure effective go-to-market strategies are in place for new product and service offerings. This includes conducting market research, clearly defining product positioning and audience targets, and developing marketing plans to drive product adoption and sales.
  5. Analytics and Performance Measurement: We’ll oversee the collection and analysis of marketing and performance metrics to evaluate the effectiveness of campaigns and initiatives and review them with you on a regularly scheduled basis. This includes tracking key performance indicators (KPIs) such as customer acquisition cost, conversion rates, and ROI, to better inform decision-making and optimize next-step marketing strategies.
  6. Partnership and Relationship Management: We’ll manage and cultivate relationships with external vendors, service providers, and other important strategic partnerships, to support your company’s marketing efforts and expand the company's reach.
  7. Market Research and Competitive Analysis: Your Fractional CMO will coordinate ongoing market research and competitive analysis to help you stay informed about industry trends, customer preferences, and competitor activities, enabling you to make well-informed strategic decisions and to identify opportunities for differentiation and competitive advantage.
Whether your need is temporary or on-going, focused on a single project or a comprehensive strategy rollout, PRowl’s Fractional CMO can provide your business with the skills, experience and flexibility to deliver on your marketing objectives purposefully and cost-effectively. We really can “take the headache” out of your marketing.

Steve Simkus headshotReady to transform your business? 

Let's embark on this journey – together. Contact Steve Simkus today or click the button below to schedule a complimentary consultation that could redefine your business success.

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35+ years helping businesses grow! 

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