The B2B Marketing Problems More Social Media Will Not Solve
More social media will not fix the B2B issues that happen before or after someone sees a post. If poor-fit leads are coming in, your website is not converting, follow-up is inconsistent, sales cycles have no nurture process, or your CRM does not reflect how the team actually works, posting more often will only add activity around the same gaps. Social media can support visibility and credibility, but it works best when it is connected to clear positioning, a useful website, a defined lead pr...
For those of you who know Debi Katsmar well, you know she loves owls. She has quite
the collection of them in every size and shape. Her friends and family bring
her owls from all over the world with a few rather unique and rare. The owl
that started it all is the one shown to the right.


