Why B2B Website Traffic Is Dropping, and What AI Search Has to Do With It
B2B website traffic is dropping for many businesses, but the issue is not always SEO alone. AI search, longer buyer questions, unclear website content, poor service positioning, and weak follow-up systems can all affect whether the right prospects find you, understand you, and take the next step. Before spending more on ads, content, or a website rebuild, Canadian B2B companies need to look at whether their website is clearly answering what buyers actually need to know.
For those of you who know Debi Katsmar well, you know she loves owls. She has quite
the collection of them in every size and shape. Her friends and family bring
her owls from all over the world with a few rather unique and rare. The owl
that started it all is the one shown to the right.


