Prowl Communications | Niagara Marketing Consultant

PROWL COMMUNICATIONS | Marketing Consultant | 905-734-8273


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Analyzing The Data Acquired from your CRM & Marketing Automation

metrics analytics reports marketing sales

The goals, objectives, strategy, campaigns, and sales process is all in place.  We now look at the data. Data especially in digital marketing tells all. By looking at the information acquired along the marketing and sales paths, we can look at the information to determine what is working, what is not at the adjustments to be made to do it all again. 


Where We Start

 
For analytics to work, all aspects of your marketing and sales process must be measurable and trackable allowing for the capture of 'data' to be interpreted and analyzed. Each step on this journey has created valuable reports and information for this process. Data doesn't lie - it is knowing what the data says and having access to it.

Making It Happen

This journey has documented each step, it has recorded results, it has given numbers and information about your customers. Now we take all that information and put it into a final report to determine what campaigns worked, what could work better and how. It is more than google analytics from your website, it is monitoring the transition from first-touch to final sale. Knowing this information helps to determine your next steps and modifications to be made.

Consider this:

  • Do you know how your customers found you?
  • When they visit your website, do you know what pages they land on and leave from?
  • When  you send a campaign, do you monitor the response rate - phone calls, click-throughs to your website, emails sent?
  • Do you know the search terms your customers are using?
  • Do you know the percentage of leads from your social media channels vs print, email campaigns or direct mail?
  • Do you know the buying process your customers your customers go through before purchasing?
  • Do you know how many leads are lost due to lack of follow-up?

This list could go on and on… 


We're looking forward to starting a conversation with you!



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Latest News

Marketing Hasn’t Changed (But You Might Be Overcomplicating It)

Marketing has changed a lot—except it really hasn’t. Sure, we’ve added AI, social platforms, automation, and more tools than we know what to do with. But the fundamentals? They’re exactly the same. You still need to understand your customer, solve their problem, and communicate that solution in a way that makes sense to them. The tactics change. The message doesn’t.

When Being Busy Becomes Yours Again

There’s something about Friday that just feels different, even if you’re still working through the weekend. For me, it’s the quiet. Fewer emails. Fewer calls. More space to think, work on what I want to, and even enjoy a book in the backyard. It’s taken years, but I’ve finally learned how to be busy in a way that works for me. Not just for clients. Not just for deadlines. For me. That shift? It’s been life-changing.

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