Marketing Hasn’t Changed. Only the Tools Have.
Marketing — real marketing — has always been about three things: understanding the customer; solving the problem; and communicating the solution clearly and consistently.
PROWL COMMUNICATIONS | Marketing Consultant | 905-734-8273
The goals, objectives, strategy, campaigns, and sales process is all in place. We now look at the data. Data especially in digital marketing tells all. By looking at the information acquired along the marketing and sales paths, we can look at the information to determine what is working, what is not at the adjustments to be made to do it all again.
For analytics to work, all aspects of your marketing and sales process must be measurable and trackable allowing for the capture of 'data' to be interpreted and analyzed. Each step on this journey has created valuable reports and information for this process. Data doesn't lie - it is knowing what the data says and having access to it.
This journey has documented each step, it has recorded results, it has given numbers and information about your customers. Now we take all that information and put it into a final report to determine what campaigns worked, what could work better and how. It is more than google analytics from your website, it is monitoring the transition from first-touch to final sale. Knowing this information helps to determine your next steps and modifications to be made.
This list could go on and on…
We're looking forward to starting a conversation with you!
Marketing — real marketing — has always been about three things: understanding the customer; solving the problem; and communicating the solution clearly and consistently.
As Jeff Bezos famously said, “Your brand is what people say about you when you're not in the room.” And whether we like it or not, people are talking. So the question is: are you intentionally shaping that conversation? Or letting it shape itself?
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