Analyzing The Data Acquired from your CRM & Marketing Automation

The goals, objectives, strategy, campaigns, and sales process is all in place.  We now look at the data. Data especially in digital marketing tells all. By looking at the information acquired along the marketing and sales paths, we can look at the information to determine what is working, what is not at the adjustments to be made to do it all again. 

Where We Start

 
For analytics to work, all aspects of your marketing and sales process must be measurable and trackable allowing for the capture of 'data' to be interpreted and analyzed. Each step on this journey has created valuable reports and information for this process. Data doesn't lie - it is knowing what the data says and having access to it.

Making It Happen

This journey has documented each step, it has recorded results, it has given numbers and information about your customers. Now we take all that information and put it into a final report to determine what campaigns worked, what could work better and how. It is more than google analytics from your website, it is monitoring the transition from first-touch to final sale. Knowing this information helps to determine your next steps and modifications to be made.

Consider this:

• Do you know how your customers found you?
• When they visit your website, do you know what pages they land on and leave from?
• When  you send a campaign, do you monitor the response rate - phone calls, click-throughs to your website, emails sent?
• Do you know the search terms your customers are using?
• Do you know the percentage of leads from your social media channels vs print, email campaigns or direct mail?
• Do you know the buying process your customers your customers go through before purchasing?
• Do you know how many leads are lost due to lack of follow-up?

This list could go on and on… 

We're looking forward to starting a conversation with you!