Marketing Hasn’t Changed (But You Might Be Overcomplicating It)
Marketing has changed a lot—except it really hasn’t. Sure, we’ve added AI, social platforms, automation, and more tools than we know what to do with. But the fundamentals? They’re exactly the same. You still need to understand your customer, solve their problem, and communicate that solution in a way that makes sense to them. The tactics change. The message doesn’t.