Where We Start
In the planning stage, we identified the goals and objectives and created a marketing strategy to achieve your sales goals, generate more leads and convert more leads to sales for a higher rate of return and more revenue. We identified the who, what, where, when and why for your inbound and outbound marketing campaigns. And, we outlined your digital marketing and your sales team's strengths and weaknesses. Now we take all of that information and guide you through implementing the campaigns and sales processes.
Making It Happen
The first step in making it happen is correcting any issues found in your existing marketing materials and online presence, with most of the digital marketing focusing on ensuring you have an exceptional website designed to capture your audience's attention and trigger an action to generate that all important lead.
Your website is your best sales person.
We guide you through building out your marketing materials and content, determine a precise marketing plan and schedule and put the wheels in motion to move your campaigns forward. Each campaign whether pay-per-click (PPC) on social media, Google adwords, social media posts, email marketing, blogs, direct mail, radio, tv, print, display advertising, events or tradeshow pieces will have a specific audience and elicit a specific response. This is not the place for brand marketing, rather educational direct marketing.
Next, we determine the flow for drip-campaigns and follow-up by your sales team, automating the process in the next step to do it over and over again This will ultimately save you time and money in duplicating procedures, while nurturing your prospects through the buying cycle.
- Is your website working for you?
- Do you have a specific call to action on your website? On your marketing material?
- Do you have a means to track and capture visitor identities on your website?
- Do you have a database of your existing customers? Prospects?
- Does your sales team have a specific process to follow? Is it automated?
- Is your marketing measurable?
- Is your content optimized ?
- Do you use a CRM?