PRowl Communications | Niagara Marketing Consultant

enhancing the search for YOUR perfect CUSTOMERS

Getting Started with Your Marketing Strategy

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Marketing and sales implementation starts with the goals, objectives and strategy built out in the planning stage. Once your marketing materials and tools are ready to rock, the campaigns are built to generate leads and fill your sales funnel.


Where We Start

Where We Start

In the planning stage, we identified the goals and objectives and created a marketing strategy to achieve your sales goals, generate more leads and convert more leads to sales for a higher rate of return and more revenue. We identified the who, what, where, when and why for your inbound and outbound marketing campaigns. And, we outlined your digital marketing and your sales team's strengths and weaknesses.  Now we take all of that information and guide you through implementing the campaigns and sales processes.


Making It Happen

The first step in making it happen is correcting any issues found in your existing marketing materials and online presence, with most of the digital marketing focusing on ensuring you have an exceptional website designed to capture your audience's attention and trigger an action to generate that all important lead. 

Your website is your best sales person.

We guide you through building out your marketing materials and content, determine a precise marketing plan and schedule and put the wheels in motion to move your campaigns forward. Each campaign whether pay-per-click (PPC) on social media, Google adwords, social media posts, email marketing, blogs, direct mail, radio, tv, print, display advertising, events or tradeshow pieces will have a specific audience and elicit a specific response. This is not the place for brand marketing, rather educational direct marketing.

Next, we determine the flow for drip-campaigns and follow-up by your sales team, automating the process in the next step to do it over and over again This will ultimately save you time and money in duplicating procedures, while nurturing your prospects through the buying cycle.

 

Consider this:

  • Is your website working for you?
  • Do you have a specific call to action on your website? On your marketing material?
  • Do you have a means to track and capture visitor identities on your website?
  • Do you have a database of your existing customers? Prospects?
  • Does your sales team have a specific process to follow? Is it automated?
  • Is your marketing measurable?
  • Is your content optimized ?
  • Do you use a CRM?

     

We're looking forward to starting a conversation with you!


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Rock Your Website: Bring Music To Your Ears - Ka-Ching!

Whether you are building the website yourself, or handing it off to a local web designer, the information provided below will be a definite asset in creating content targeting your ideal customer, to generate leads and sales for your business. Your website is the hub of all of your marketing -- make sure it is built right from the start. 

Ask Debi: Where Did The Birthday List Go On Facebook?

Ask Debi: Q. Things have changed on Facebook again, I can no longer find the list of friends having birthdays today on my feed. Where did they go? ~Debbie B.

What Our Clients are Saying!

  • Debi has a depth of knowledge, beyond the average provider for all the work she does. Debi cares about her clients, their projects and wants the best results for them. Her skills as a graphic artists and a wonderful foundation for her skills as a marketing expert -- well rounded knowledge of social media, marketing, sales and website design make her a perfect partner for your business growth. She is honest and honorable, caring and kind and worth two times the money you pay her. I recommend her frequently and wouldn't hesitate to tell you "go for it" you won't be disappointed".
    ~Christine Rae, CSP International™ Staging Business Training Academy

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