PRowl Communications | Niagara Marketing Consultant

We Take the Headache Out of Your Marketing. AUTOMATICALLY!

43 Percent of Email is Opened on a Mobile Device

Posted in Email Marketing , Constant Contact

43 Percent of Email is Opened on a Mobile Device

Originally posted August 2013

Are your email campaigns mobile friendly? 

43% of email is now opened on a mobile device, according to Litmus. And this number will only keep growing. It’s already up 138% since 2010.  Think about it. How many times throughout the day do you check and respond to your email on your phone or tablet? Studies say the average number of times per day an individual checks their phone is 150 times!  Do you check your email software on your computer that many times per day? I do, but most don’t.  We are too active, and smart phones make it just that much easier to stay in touch. 

Constant Contact has recently added 7 new mobile friendly templates to their always-growing selection of templates. Each one is fully customizable to your brand and colour themes. The blogger’s at Constant Contact recommend the following 5 tips for creating Mobile Friendly Email Campaigns: 

1. Be as concise as possible in both design and content 

2. Use a single column template 

3. Use a single, clear call to action 

4. Avoid tiny fonts 

5. Take it easy on images 

Our own tip: Always ensure the ‘view in browser’ link is activated. This way, readers always have the option of opening your campaign in a browser for easier viewing and it allows for ease of sharing as well! I don’t know how many times, I have wanted to share an email that I received only to find there are no social share buttons or the ability to open the campaign in a browser. Ultimately I decide the sender does not want me to share – so I don’t!


Niagara Business Directory - Double Diamond Member


CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals® 


Constant Contact Free Trial

Websites Created for Our Clients

Latest News

Mastering the Art of Product Naming

Naming your new product is not always as easy as it seems, many factors can go into the naming of a product. Here we have give you a few tips and techniques for creating memorable names.

What Content Should My Website Have to Rank in the Top 10

Creating high-quality content that resonates with your target audience and optimizing it for search engines is crucial if you want to rank in the top 10 search engine results. By following the tips outlined in this article, you can effectively create content that will drive traffic to your site and improve your search engine rankings.

What Our Clients are Saying!

  • Debi is an expert on Constant Contact and how the world of social media works. I've hired her to create business welcome pages on my Facebook profile. Debi will help you with your social media and email campaign needs....plus she's an amazing person. I highly recommend Debi!
    - Grace Cirocco


Building relationships with Constant Contact

   Receive FREE Marketing Tips,
   Articles and News!

   Sign up for our newsletter & receive
   'The Power of Relationships'

   Sign Up Now!

Upcoming Events

Upcoming Events


EventSpot by Constant Contact