PRowl Communications | Sales & Marketing Consultant

enhancing the search for YOUR perfect CUSTOMERS

  • Facebook
  • Twitter
  • Pinterest
  • Linkedin
  • instagram
  • Slideshare

  • LinkedIn Company Profile

Measuring Advertising Results & ROI. Can it be done?

Posted Sep 21st, 2014 in Training

Measuring Advertising Results & ROI. Can it be done?

Of course it can be done!

"I don't advertise. It doesn't work". Sound familiar? Well, guess what? -- Of course it 'doesn't work', if there was no plan in the first place!

The simplest of strategies start with the 5 Ws of Marketing. You know them. Yes, you guessed it... 

1. Who? 2.  Where? 3. What? 4. When? 5.  Why? 

Answer this:  Did your last ad do what you wanted it to do? 

We're almost positive most of you do not know.  Why not? Because you didn't know the 'WHY' of the ad in the first place.

If you know about the 5 Ws, you probably also believe that as long as you answer the 5 questions, you are on the right track. You're partially right. 

Here's the but... 

But, if you don't know WHY you are advertising, you can't measure the results, and therefore cannot determine your results or return on investment. In other words, determine the goal! Goal (why?) = Measurement.  Get the point? 

4 Tips:  

1. Determine why you are placing the ad or starting the campaign   

2. Be precise in determining the why - to 'increase sales' as a 'why' doesn't cut it.  

3. Know your statistics - starting numbers/criteria are required to measure results 

4. Document results daily - calls, web visits, facebook likes, product sales, etc. 

If you don't know why -- Call us for the solution! 905-734-8273

We deliver the right message, at the right time, in the right place, to the right people, for the right reason providing measured results!

This article was originally pubished in The Business Link Newspaper: September 2014


Prowl Marketing Hot Line & Help Centre


Complete the form below to get your snapshot! 


Websites Created for Our Clients

Latest News

The What, Why, Where & How of Buyer Personas

Jul 11th, 2018

Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.

Tip Tuesday: The Importance of Graphic Design

Jul 2nd, 2018

It doesn't matter what your business is - you are using graphic design to some extent. If you're selling cars, refrigerators, consulting services or even one of those illusive widgets, there is graphic design involved.

What Our Clients are Saying!

  • In just a few short weeks she has developed the inner workings of a social media network. I am very impressed with Debi's strengths and abilities and highly recommend her for your media marketing campaigns.
    - Melanie Fiske, Fiskes

Building relationships with Constant Contact

   Receive FREE Marketing Tips,
   Articles and News!

   Sign up for our newsletter & receive
   'The Power of Relationships'

   Sign Up Now!

Upcoming Events

Upcoming Events


EventSpot by Constant Contact
Inspiration Owl