Learn from the big guys when you want to get your message out.
Recently, I attended an evening seminar put on by Purina here at White Oaks. The seminar was to give horse owners an understanding of the digestive process of a horse and why you should feed consistently and what to feed. Of course the purpose was to introduce these horse owners to the variety of feeds available from Purina - available at a number of local feed stores including Minor Bros. Farm and Country.
If Purina had simply advertised the seminar for what it was and charged the $5 admission they did, they might have had 20 horse people in the room. But because they had Captain Canada, Ian Millar - Canada's most well-known show jumper in attendance - speaking, signing autographs and providing photo opps - the seminar was filled to standing room only!
People listened and participated in the discussions, asked questions and learned from the presentation. All left with a grab bag of information provided by Purina and coupons for the feed. And ... they were able to meet Ian Millar.
Heck - I even attended and I don't have horses any longer.
So maybe you do not have a major spokes person like Ian Millar for your business, but if you set your mind to it, I bet you can find someone or something as a draw to get your customers to attend a presentation. Talk to your suppliers - maybe they have a spokesperson who is willing to attend. Create a prize well-worth your customers attending. The possibilities are quite extensive if you put your thinking cap on.
Today's consumer is an educated consumer!
