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Learn from the BIG guys

Posted Oct 25th, 2015 in Training, Engagement Marketing, Event Marketing and Promotion

Learn from the BIG guys

Learn from the big guys when you want to get your message out.


Getting your message out to many people is not always easy. You know to sell more, you need to educate your customers, but just how do you do that?
Learn from the big guys - you might not have the budget for something extravagant, but a simple seminar with something to attract your customers beyond the educational information usually makes for great attendance and guess what? -- it gets your message out there. 

Recently, I attended an evening seminar put on by Purina here at White Oaks. The seminar was to give horse owners an understanding of the digestive process of a horse and why you should feed consistently and what to feed. Of course the purpose was to introduce these horse owners to the variety of feeds available from Purina - available at a number of local feed stores including Minor Bros. Farm and Country.

If Purina had simply advertised the seminar for what it was and charged the $5 admission they did, they might have had 20 horse people in the room. But because they had Captain Canada, Ian Millar - Canada's most well-known show jumper in attendance - speaking, signing autographs and providing photo opps - the seminar was filled to standing room only! 

ian-millar-at-white-oaksPeople listened and participated in the discussions, asked questions and learned from the presentation. All left with a grab bag of information provided by Purina and coupons for the feed. And ... they were able to meet Ian Millar. 

Heck - I even attended and I don't have horses any longer. 

So maybe you do not have a major spokes person like Ian Millar for your business, but if you set your mind to it, I bet you can find someone or something as a draw to get your customers to attend a presentation. Talk to your suppliers - maybe they have a spokesperson who is willing to attend. Create a prize well-worth your customers attending. The possibilities are quite extensive if you put your thinking cap on. 

Today's consumer is an educated consumer! 


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