PRowl Communications | Niagara Marketing Consultant

enhancing the search for YOUR perfect CUSTOMERS

The days of hand drawing art for print

The days of hand drawing art for print

Graphics - the way we did it before computers. Throw back Thursday to a brochure for a local company - pleased to say is still in business today.


For this #TBT we've dug into our files and found a brochure designed oh -  about 30 years ago for a local Niagara company. We are pleased to say, this company still thrives today.  

Anyway, think about it -- pre-computers what did we do for artwork? We drew it! 

If you were to walk into any graphic design agency, you would see drafting tables, protractors, technical pens, pantone markers, stacks of artboard, tape, rulers, clear film for overlays, and the list goes on. For designers out there -- do you remember having a room just for the giant clipart books? 

The process was painstakingly different than how we design today. Now we go to our desk, turn on our computer and create. Yes, we still draw and yes, the process is relatively the same - but in a much smaller workspace.  

So in this piece for Timbro: The finished project was a 3 colour print, 2 sides. (with print technology today, it is rare a print job would be specified as 3 colours - it would be 4 colour process). Anyway, the artwork for this would have required an artboard for the overall project (usually the black ink portion) and an overlay for each of the colours. All painstakingly aligned. It was then left to the film house for trapping when colours touched to ensure no gaps. 

The fun was in drawing unique items -- in this piece - it was the tanks.  I think I drew 5 different tanks before deciding on those shown in the finished brochure... 

At least, gone are the days of ending the day with ink and wax all over my hands... 

tanks for timbro brochure

inside of timbro brochure


Everything You Need to Keep Organized & Grow Your Business

Book a Demo TODAY!

Get special pricing & a Bonus or Two to Keep, Even if You Don't Buy Keap!


CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals® 


Websites Created for Our Clients

Latest News

The Small Business Week Challenge

The purpose of the small business month challenge is to: Celebrate you and your business. Celebrate your customers. Celebrate another business / business owner / team member who helped get you where you are today. Are you in?

CRM: Customer Relationship Management

Whether you are a start-up, a small business or a long-standing business, now is the time to start using a CRM.  It is never too early or too late! Start basic, learn how:

What Our Clients are Saying!

  • Debi has been a great resource for me for my email marketing. Through her vast experience she has been able to guide me through using Constant Contact for my email marketing monthly newsletters.
    - Gail Belchior, Financial Divorce Solutions

Building relationships with Constant Contact

   Receive FREE Marketing Tips,
   Articles and News!

   Sign up for our newsletter & receive
   'The Power of Relationships'

   Sign Up Now!

Upcoming Events

Upcoming Events


EventSpot by Constant Contact
Inspiration Owl