PRowl Communications | Sales & Marketing Consultant

enhancing the search for YOUR perfect CUSTOMERS

  • Facebook
  • Twitter
  • Pinterest
  • Linkedin
  • instagram
  • Slideshare

  • LinkedIn Company Profile

The days of hand drawing art for print

Posted Dec 1st, 2016

The days of hand drawing art for print

Graphics - the way we did it before computers. Throw back Thursday to a brochure for a local company - pleased to say is still in business today.


For this #TBT we've dug into our files and found a brochure designed oh -  about 30 years ago for a local Niagara company. We are pleased to say, this company still thrives today.  

Anyway, think about it -- pre-computers what did we do for artwork? We drew it! 

If you were to walk into any graphic design agency, you would see drafting tables, protractors, technical pens, pantone markers, stacks of artboard, tape, rulers, clear film for overlays, and the list goes on. For designers out there -- do you remember having a room just for the giant clipart books? 

The process was painstakingly different than how we design today. Now we go to our desk, turn on our computer and create. Yes, we still draw and yes, the process is relatively the same - but in a much smaller workspace.  

So in this piece for Timbro: The finished project was a 3 colour print, 2 sides. (with print technology today, it is rare a print job would be specified as 3 colours - it would be 4 colour process). Anyway, the artwork for this would have required an artboard for the overall project (usually the black ink portion) and an overlay for each of the colours. All painstakingly aligned. It was then left to the film house for trapping when colours touched to ensure no gaps. 

The fun was in drawing unique items -- in this piece - it was the tanks.  I think I drew 5 different tanks before deciding on those shown in the finished brochure... 

At least, gone are the days of ending the day with ink and wax all over my hands... 

tanks for timbro brochure

inside of timbro brochure


Prowl Marketing Hot Line & Help Centre


Complete the form below to get your snapshot! 


Websites Created for Our Clients

Latest News

The What, Why, Where & How of Buyer Personas

Jul 11th, 2018

Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.

Tip Tuesday: The Importance of Graphic Design

Jul 2nd, 2018

It doesn't matter what your business is - you are using graphic design to some extent. If you're selling cars, refrigerators, consulting services or even one of those illusive widgets, there is graphic design involved.

What Our Clients are Saying!

  • Debi's expert knowledge of social media, especially website development greatly helped our musical organization upgrade its marketing campaign.
    - Beck Brown, Chorus Niagara

Building relationships with Constant Contact

   Receive FREE Marketing Tips,
   Articles and News!

   Sign up for our newsletter & receive
   'The Power of Relationships'

   Sign Up Now!

Upcoming Events

Upcoming Events


EventSpot by Constant Contact
Inspiration Owl