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I. Introduction
A. Overview of course objectives and goals
B. Importance of client testimonials in marketing and building a brand
C. Explanation of how customer satisfaction surveys can be used to generate testimonials
II. How to Write an Effective Customer Satisfaction Survey for Testimonial Purposes
A. Types of Questions to Ask
B. Keeping the Survey Length Reasonable
C. Designing a User-Friendly Survey with Zoho Survey or other tools
D. Asking for Specific Feedback
E. Including a Permission Statement
III. Analyzing Survey Data
A. Overview of survey data analysis techniques
B. Identifying key themes and messaging from survey responses
C. Extracting quotes and feedback from customers that can be used in testimonials
IV. Crafting Testimonials
A. Identifying the target audience for the testimonials
B. Developing a structure for the testimonials that will be most effective
C. Writing effective testimonials that incorporate key themes and messaging
V. Using Testimonials in Marketing Materials
A. Overview of marketing materials where testimonials can be used
B. Developing a strategy for using testimonials effectively
C. Incorporating testimonials into various marketing channels, including social media, email marketing, and website content
VI. Best Practices for Generating Effective Testimonials
A. Encouraging customers to provide detailed feedback in satisfaction surveys
B. Following up with customers to obtain permission to use their feedback as testimonials
C. Providing incentives for customers to provide testimonials
Bonus Content: Sample Survey, Sample testimonials, Sample email letters &
A Simpler Method To Get Testimonials - if the above is just too much.
VII. Conclusion
A. Recap of course objectives and key takeaways
B. Discussion of the value of client testimonials in building a brand and enhancing reputation
C. Next steps for implementing strategies learned in the course
The Crafting Compelling Testimonials course is led by Debi Katsmar, CEO and Certified Marketing Strategist at PRowl Communications. With over 34 years of experience in marketing and a proven track record of helping businesses achieve marketing success, Debi brings a wealth of knowledge and expertise to this course.
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