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What do I actually do? Why that question matters more than you think.

Positioning your business clearly is one of the most important — and often overlooked — steps in building long-term success. In this first post of The Shift, I’m sharing my own messy evolution from running a full-service marketing agency to stepping into the role of strategic consultant. If you’ve ever struggled to articulate what you actually do, this one’s for you.

KPIs: Why “We’re Doing Fine” Isn’t a Strategy

You Can’t Grow What You Don’t Measure. Your business doesn’t need more complexity. It needs clarity.

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