Fractional Marketing Director

Fractional Marketing Director support provides senior-level marketing leadership for B2B businesses that need consistent direction without adding a full-time executive. This service helps align strategy and execution so marketing efforts stay focused, coordinated, and purposeful.

executive marketing meeting

Senior marketing leadership without a full-time hire

As businesses grow, marketing decisions become more frequent, more interconnected, and more costly to get wrong. At the same time, hiring a full-time Marketing Director is not always practical or necessary.

Fractional Marketing Director support bridges that gap by providing experienced marketing leadership on a flexible, structured basis. This role focuses on direction, alignment, and follow-through — ensuring marketing activity supports real business goals rather than becoming a collection of disconnected efforts.

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Who This is For

Fractional Marketing Director support is well suited for businesses that:

• Have a defined direction but struggle with execution and prioritization
• Are managing multiple marketing initiatives without senior oversight
• Have internal staff or external vendors who need clearer direction
• Want marketing leadership without the cost or commitment of a full-time hire

This service works best when marketing is active and important, but leadership and coordination are missing.

What We Do as Your Fractional Marketing Director

The focus is on leadership and alignment, not tactics.

Depending on your needs, this role may include:

Translating strategy into clear marketing priorities
Guiding and coordinating internal teams or external partners
Providing oversight on campaigns, content, and initiatives
Helping determine where time and budget should — and should not — be spent
Acting as a steady point of accountability for marketing decisions

The role adapts as your business evolves, ensuring marketing efforts remain focused and intentional.

How This Engagement Works

Fractional Marketing Director support is typically structured as an ongoing engagement with a defined scope and cadence. We integrate into your business at the level required to provide leadership and continuity, while remaining flexible as priorities change.

This approach gives you access to senior marketing leadership without adding another employee or overbuilding your internal team.

What You Can Expect

Businesses working with a Fractional Marketing Director often experience:

Clearer priorities and fewer reactive decisions
Better coordination between strategy and execution
Improved confidence in marketing direction and spend
Reduced friction between ideas, plans, and action

Is This the Right Starting Point?

Fractional Marketing Director support is most effective when there is already a degree of clarity around direction.

If major decisions are still unresolved or priorities are unclear, Strategic Business Clarity is often the better place to begin. From there, Fractional Marketing Director support can be introduced to guide execution and maintain momentum.

I have worked with Debi Katsmar for two years to add functionality and programs to my Zoho software. Now, I took that collaboration one step further. Debi has created BAAB, Business Accelerator Advisory Board, which I immediately joined. The mastermind group is designed to help business owners like me to challenge our assumptions about business, work to maximize opportunities and overcome challenges. We explore different aspects of our business each month such as Contingency Planning, Email Marketing and Key Performance Indicators (KPI). We have already identified various areas for changes. The result is that I see my business more clearly and have a better defined set of metrics to advance my company to the next level.
~ Rob Berman, Energia Medical, LLC

Experience That Spans Generations

Unlike many consulting firms, our team brings a unique mix of perspectives:

Debi Katsmar – Over 40 years as a marketing consultant and business strategist, guiding companies in Niagara, Ontario, and across Canada.

Steve Simkus – A seasoned C-level executive with deep experience in management consulting and operational growth.

Mackenzie Katsmar – A new-generation business consultant who understands how to reach younger demographics and build strategies for modern audiences.

Together, we provide strategies that balance long-term experience with fresh insight—ensuring your business stays competitive in today’s markets.

our 3 consultants debi, mackenzie & steve

Maybe the problem isn't your strategy

Why Work With Us

We work with B2B businesses that value clarity, structure, and experienced guidance. Our approach ensures marketing decisions are made with intention, priorities are aligned, and effort is focused where it will have the greatest impact.

Based in Canada, we support businesses across Niagara, Hamilton, the Greater Toronto Area, and throughout Canada, with the flexibility to work with international clients when the fit is right.

If you’re ready to bring leadership and focus to your marketing, the next step is a conversation.

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