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Guide: Building Your On-Line Presence to Drive Traffic and Generate Leads

Posted in Social Media Know-How, Engagement Marketing

Guide: Building Your On-Line Presence to Drive Traffic and Generate Leads

Just because you have an on-line presence doesn't mean your customers know you do. So make sure they do!

In this guide, you will find helpful information to ensuring your on-line presence is working for you. Some of this you read in our 5 Sure-fire Tips To Ensure Your On-Line Presence Works, recently published in The Business Link Newspaper.

1. Make sure your website URL is visible. Your website address is the single most important item for your on-line presence. It is your traffic control centre. Your website should provide customers and potential customers with everything they need to know about your products, service, your location, your phone number and even your team members. It can also provide information about your team, your history, your work in the community. Consumers today research everything. Why? Because thanks to the internet, it is easy. Thanks to the smartphone, it is easy! Consumers want everything at their fingertips! So complete the following check list:

Check if your website is listed on:
  • store front signage
  • signage within your store
  • vehicle(s)
  • promotional literature
  • business cards
  • promotional products
  • packaging
  • invoices
  • quotes
  • statements
  • email signature
  • social media sites
  • advertisements
  • radio ads
  • tv ads
  • videos
  • blog
  • sales receipts
  • message centre
  • instruction manuals/warranty

How did you do? If you checked 1 - 5 items-- you have major work to do. 6 - 10, you are well on your way 11+ - you get it - good job!

As we stated earlier, your website is your traffic control centre. It drives traffic (consumers) to your store, to your social media sites, to your blog, to your events. It drives traffic - that traffic ultimately turns into leads, those leads into customers! See how it works?

To get started developing your on-line presence to drive traffic and generate leads read Guide to Building Your On-Line Presence


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