In business, silence can feel worse than rejection. One client is doing everything right, networking, pitching, showing up daily, and hearing nothing back. It’s frustrating, and it’s exhausting. But here’s the thing: a “no” is actually progress. It’s clarity. And it’s far better than waiting on someone who’s never going to say yes. Here’s why that matters more than you think.
Silence isn’t just frustrating. It’s distracting.
No Is Better Than Nothing At All
I had a conversation today with someone who’s doing all the right things.
She’s showing up. Talking to people. Knocking on doors. Pitching her offer.
She’s working every single day to get her business off the ground.
But it’s crickets.
No responses. No momentum. Just a whole lot of trying and almost no feedback.
She’s drained—mentally, financially, emotionally.
And she’s starting to wonder if it’s worth it.
The Hard Truth of Modern Marketing
The old Rule of 7? Multiply it.
Depending on the industry, audience, or price point, it might take 12… 24… 100 touchpoints before you get noticed, let alone trusted.
Digital marketing means your message is swimming in a sea of noise.
People need to see you, trust you, and then decide if they’re ready.
That’s a long road, even when you're doing everything right.
Which is why (brace yourself) - a “No” is better than nothing at all.
Here’s Why “No” Matters
- A no gives you closure.
- A no lets you stop chasing the wrong lead.
- A no opens up time for the people who might say yes.
Silence? That just leaves you hanging.
Stuck wondering.
Wasting energy.
So if you can get a no—take it. Respect it.
Ask why, if they’re willing to share. If not, move on.
Here’s Your Shift Today:
Maybe the problem isn’t rejection. Maybe it’s holding out hope for people who were never going to say yes.
This is a long game.
It’s farming, not fishing. You’re planting seeds, not casting lines and hoping.
And yes, it's frustrating. But every "no" clears the way for a possible "yes."
So chin up. Keep at it.
And maybe skip the Arctic ice cube pitch while you’re at it.
Until tomorrow,
Be Bold. Do Different. See Results.
