PROWL COMMUNICATIONS | Be BOLD. Do DIFFERENT. See RESULTS!
From marketing tactics to strategic thinking.
— a candid, behind-the-scenes look at the transition from running a traditional marketing agency to building a consulting practice rooted in strategy. These are short, straight-talking articles that explore what works (and what doesn’t) in business, marketing, systems, and growth.
With over 40 years in the industry, I’m blending old-school marketing know-how with modern consulting insights — sharing lessons learned, pain points solved, and real conversations I’m having with business owners every day.
This isn’t theory. It’s not fluff. It’s the stuff that moves businesses forward.
Enjoy!
I’ve lost count of how many times a business owner has told me, “We tried a CRM. It was too complicated. The team wouldn’t use it.” And every time, my answer is the same: it’s probably not the CRM. It’s how it was set up.
Every Monday I share a mantra. Just something I’m feeling, something I need, or something I think others might need too. It started as a personal post, but now if I don’t share it, I get messages asking where it is. This week’s mantra? “Your life doesn’t get better by chance, it gets better by change.” And the more I sit with it, the more it feels like the perfect reminder for anyone running a business.
AI is great for a lot of things. Logo design is not always one of them. A client recently sent me a logo that looked fine at a glance, but when it came time to build their website, the problems started piling up. From missing file types to colour issues and sizing limitations, what seemed like a quick win turned into a branding nightmare. If you're using AI tools to create your logo, here's what you need to know before it costs you more than you saved.
In business, silence can feel worse than rejection. One client is doing everything right—networking, pitching, showing up daily—but hearing nothing back. It’s frustrating, and it’s exhausting. But here’s the thing: a “no” is actually progress. It’s clarity. And it’s far better than waiting on someone who’s never going to say yes. Here’s why that matters more than you think.
Marketing has changed a lot—except it really hasn’t. Sure, we’ve added AI, social platforms, automation, and more tools than we know what to do with. But the fundamentals? They’re exactly the same. You still need to understand your customer, solve their problem, and communicate that solution in a way that makes sense to them. The tactics change. The message doesn’t.
There’s something about Friday that just feels different, even if you’re still working through the weekend. For me, it’s the quiet. Fewer emails. Fewer calls. More space to think, work on what I want to, and even enjoy a book in the backyard. It’s taken years, but I’ve finally learned how to be busy in a way that works for me. Not just for clients. Not just for deadlines. For me. That shift? It’s been life-changing.
How do you know if your prices are right? One client wasn’t sure, and it was costing him more than he realized. He asked us to dig into the data, compare competitors, and find out where he stood. The result? A 30% price increase and a stronger position in the market. Here's how research gave him the confidence to charge what he was worth—and why it worked.
You say you want to grow your business. More leads, better systems, stronger results. So why are you half-showing up and sitting on the fence? Lately, I’ve seen a string of business owners pay for consulting, strategy, even full projects—then disappear when it’s time to participate. This isn’t about being busy. It’s about being present. And if you’re investing in growth, you need to be in it all the way.
Positioning your business clearly is one of the most important — and often overlooked — steps in building long-term success. In this first post of The Shift, I’m sharing my own messy evolution from running a full-service marketing agency to stepping into the role of strategic consultant. If you’ve ever struggled to articulate what you actually do, this one’s for you.
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