Marketing Hasn’t Changed. Only the Tools Have.
Marketing — real marketing — has always been about three things: understanding the customer; solving the problem; and communicating the solution clearly and consistently.
PROWL COMMUNICATIONS | Marketing Consultant | 905-734-8273
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Marketing — real marketing — has always been about three things: understanding the customer; solving the problem; and communicating the solution clearly and consistently.
As Jeff Bezos famously said, “Your brand is what people say about you when you're not in the room.” And whether we like it or not, people are talking. So the question is: are you intentionally shaping that conversation? Or letting it shape itself?
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'Customer Journey Checklist'