Build Your Marketing Toolkit

Build Your Marketing Toolkit - A framework for small businesses and organizations

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible.

But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

What marketing really is (and isn't).
How marketing has changed in ways that benefit small businesses.
The importance of setting goals and objectives for your marketing efforts.
The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
It's ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their

marketing knowledge, or to reinforce what it is they already know.

- Approximately 1 hour

NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.

« Go Back

CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals®

Latest News

Why Looking Back is the First Step to Moving Forward in Business

You need to look back to move forward. The reality is simple: your numbers tell the story. They reveal the habits, systems, and decisions that drive your results.

The Art of Writing Newsletters That Leave Your Readers Wanting More

By focusing on storytelling, using the right tools, and aligning your content with what matters most to your audience, you’ll see a transformation in how your business connects with customers, and you’ll never look back.

What Our Clients are Saying!

I have worked with Debi Katsmar for two years to add functionality and programs to my Zoho software. Now, I took that collaboration one step further. Debi has created BAAB, Business Accelerator Advisory Board, which I immediately joined. The mastermind group is designed to help business owners like me to challenge our assumptions about business, work to maximize opportunities and overcome challenges. We explore different aspects of our business each month such as Contingency Planning, Email Marketing and Key Performance Indicators (KPI). We have already identified various areas for changes. The result is that I see my business more clearly and have a better defined set of metrics to advance my company to the next level.
~ Rob Berman, Energia Medical, LLC

Be Bold. Do Different. Stay Informed.

Customer Journey Planning Checklist

Receive FREE Marketing Tips,
Info, Know-how & News!

Build Your Marketing Toolkit