Build Your Marketing Toolkit

Build Your Marketing Toolkit - A framework for small businesses and organizations

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible.

But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

What marketing really is (and isn't).
How marketing has changed in ways that benefit small businesses.
The importance of setting goals and objectives for your marketing efforts.
The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
It's ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their

marketing knowledge, or to reinforce what it is they already know.

- Approximately 1 hour

NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.

« Go Back

CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals®

Latest News

Are You A Fence-Sitter?

You say you want to grow your business. More leads, better systems, stronger results. So why are you half-showing up and sitting on the fence? Lately, I’ve seen a string of business owners pay for consulting, strategy, even full projects—then disappear when it’s time to participate. This isn’t about being busy. It’s about being present. And if you’re investing in growth, you need to be in it all the way.

What do I actually do? Why that question matters more than you think.

Positioning your business clearly is one of the most important — and often overlooked — steps in building long-term success. In this first post of The Shift, I’m sharing my own messy evolution from running a full-service marketing agency to stepping into the role of strategic consultant. If you’ve ever struggled to articulate what you actually do, this one’s for you.

What Our Clients are Saying!

Thanks for the excellent newsletter . I love the variety of content. Congrats on the nomination. I hope you get the award. You work hard and are a very good role model for women in business.
Andy Glavac

Be Bold. Do Different. Stay Informed.

Customer Journey Planning Checklist

Receive FREE Marketing Tips,
Info, Know-how & News!

Build Your Marketing Toolkit