Build Your Marketing Toolkit

Build Your Marketing Toolkit - A framework for small businesses and organizations

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible.

But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

What marketing really is (and isn't).
How marketing has changed in ways that benefit small businesses.
The importance of setting goals and objectives for your marketing efforts.
The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
It's ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their

marketing knowledge, or to reinforce what it is they already know.

- Approximately 1 hour

NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.

« Go Back

CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals®

Latest News

Why B2B Website Traffic Is Dropping, and What AI Search Has to Do With It

B2B website traffic is dropping for many businesses, but the issue is not always SEO alone. AI search, longer buyer questions, unclear website content, poor service positioning, and weak follow-up systems can all affect whether the right prospects find you, understand you, and take the next step. Before spending more on ads, content, or a website rebuild, Canadian B2B companies need to look at whether their website is clearly answering what buyers actually need to know.

Your Next Business Decision Shouldn't Be Another Guess

When a business has tried a few things and still does not feel enough movement, the next step should not be another guess. This article looks at how a small business marketing consultant can help owners clarify priorities, connect the right pieces, and make stronger decisions before the next investment is made.

What Our Clients are Saying!

In just a few short weeks she has developed the inner workings of a social media network. I am very impressed with Debi's strengths and abilities and highly recommend her for your media marketing campaigns.
- Melanie Fiske, Fiskes

Learn More

Build Your Marketing Toolkit