The Power of Email Marketing

The Power of Email Marketing - Featuring Social Media Engagement

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.

Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

Campaigns in general: what is a campaign, types of newsletters
What to write about in your newsletter or announcement and how to consider using images
Subject line best practices, and when to send your newsletter
The importance of understanding how connected email and social media are…they have to be done together.
What types of additional tools might be useful Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their

marketing knowledge, or to reinforce what it is they already know.

- Approximately 1 1/2 hours

NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.

« Go Back

Services

CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals®

Latest News

The Power of Referrals: How to Give & Receive Them Effectively

Referrals are a powerful tool that can drive growth and build lasting relationships. Don’t let these opportunities slip through the cracks. Embrace the power of referrals and watch your business thrive.

Making Meetings That Much Easier with a Booking Calendar

Two tools every business owner should have regardless of industry: maximize efficiency with Zoho Bookings and Zoho Meetings.

What Our Clients are Saying!

Excellent job on the new Welland Central Firehall web site. It’s clean, easy to use and gets our message across. Thanks for putting up with our complicated process of too many chefs at the pot.
~ Wayne Campbell

Building relationships with Constant Contact