Day 1: Crafting a Vision Statement: The Guiding Star of Your Business Plan
Vision Statement: It's a powerful tool that outlines what you aspire your business to become in the future, setting the tone for your entire business plan.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.
Attendees of this presentation will learn:
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
- Approximately 1 1/2 hours
NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.
Vision Statement: It's a powerful tool that outlines what you aspire your business to become in the future, setting the tone for your entire business plan.
Your business plan is more than a document; it's the strategic heart of your business. Treating it as a living document, subject to regular reviews and updates, ensures that your business remains agile and responsive to the ever-changing business environment.
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