PROWL COMMUNICATIONS | Marketing Consultant | 905-734-8273
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.
Attendees of this presentation will learn:
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
- Approximately 1 1/2 hours
NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.
Small B2B businesses are often doing more marketing than people realize, yet the results still feel harder to achieve than they should. Before adding another tactic, it is worth looking at what is happening underneath, because issues with positioning, follow-up, sequencing, and internal structure can quietly hold the business back long before marketing itself is the real problem.
What does a B2B marketing consultant actually do? More than many businesses realize. It is not just about recommending tactics or creating campaigns. A true consultant helps uncover what is really affecting growth, whether that is unclear positioning, disconnected systems, inconsistent follow-up, or a lack of alignment between marketing, sales, and operations.
