Events & Registration Marketing Know How

Events & Registration - Marketing Know How

Increase & reward loyalty while driving new customers to your door.

When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you'd like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Attendees of this presentation will learn:

• Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle
• Promoting the event (with a sample promotional schedule and activities)
• Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc.
• Post-event actions, including review of stats and social activity and sending out a survey

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process. Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.

-Approximately 1 1/2 hours

NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.