Events & Registration Marketing Know How

Events & Registration - Marketing Know How

Increase & reward loyalty while driving new customers to your door.

This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events.

When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you'd like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Attendees of this presentation will learn:

Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle
Promoting the event (with a sample promotional schedule and activities)
Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc.
Post-event actions, including review of stats and social activity and sending out a survey

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process. Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing know-how.

-Approximately 1 1/2 hours

NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.

« Go Back

CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals®

Latest News

The B2B Marketing Problems More Social Media Will Not Solve

More social media will not fix the B2B issues that happen before or after someone sees a post. If poor-fit leads are coming in, your website is not converting, follow-up is inconsistent, sales cycles have no nurture process, or your CRM does not reflect how the team actually works, posting more often will only add activity around the same gaps. Social media can support visibility and credibility, but it works best when it is connected to clear positioning, a useful website, a defined lead pr...

How to Choose a Strategic Marketing Consultant for Your B2B Business

Choosing a strategic marketing consultant for a B2B business means looking beyond who offers the most services or the lowest price. The right consultant should understand how your buyers make decisions, ask about revenue goals, sales capacity, lead follow-up, CRM systems and reporting, and help you determine what needs to happen first. A good marketing plan is not simply a list of tactics. It should connect your message, website, lead process and internal systems to the business results you ...

What Our Clients are Saying!

Just wanted to say THANK YOU!!! I can see the difference with the posts you are making for my staging business :). Truly appreciate what you are doing :) Devon Babineau REALTOR®, Certified Home Stager, Renovation Consultant
Devon Babineau, One Stop Staging, One Stop Home Pros

Learn More

Events & Registration Marketing Know How