Marketing Hasn’t Changed. Only the Tools Have.
Marketing — real marketing — has always been about three things: understanding the customer; solving the problem; and communicating the solution clearly and consistently.
PROWL COMMUNICATIONS | Marketing Consultant | 905-734-8273
When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you'd like to build on your knowledge of these two important elements of running a successful event, this session is for you.
Attendees of this presentation will learn:
Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process. Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing know-how.-Approximately 1 1/2 hours
NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.
Marketing — real marketing — has always been about three things: understanding the customer; solving the problem; and communicating the solution clearly and consistently.
As Jeff Bezos famously said, “Your brand is what people say about you when you're not in the room.” And whether we like it or not, people are talking. So the question is: are you intentionally shaping that conversation? Or letting it shape itself?
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