What are the top three challenges you face in marketing your business? From those surveyed, can you guess what the number one answer was?
TIME!
Surprising? Not really.
SMB owners are too often faced with wearing too many hats: Point of contact, sales, purchasing, HR, A/R A/P, maintenance and of course marketing. As surely as marketing seems one of the more important roles for the business, it is often one of the last to be addressed.
Everyday starts with a plan, but the phone rings, a customer walks in, an email arrives -- so much for the plan for the day.
The easiest way to combat this is with a routine, and that is where the 8/32 principle comes in.
What is the 8/32 Principle?
It is dedicating 8 minutes per day for 32 days to developing your marketing strategy and implementing it.
Here's how it works: Set aside eight minutes at the same time everyday. Get a notepad, pen or our favourite - Evernote and a coffee if so inclined.
- Day 1: Write down your marketing goals and prioritize them - this goes back to the 'why' we spoke of last month in this article.
- Day 2: Determine your prime customer? This one should be easy, but not necessarily...
- Day 3: Answer this? What are you truly selling? product? service? convenience? lifestyle? etc.
This is the start -- see how simple it is!
Just 8 minutes and 32 days will develop a strong marketing plan to keep you focused, start your marketing off on the right foot, and you will now have a routine and a plan moving forward!
Call us today 905-354-8273 to get started with the 8/32 principle.
This article was originally published in the Business Link Newspaper - October 2014
To help you on your way for 2015 - Download our 2015 Marketing Planning Calendar.
Download 2015 Marketing Calendar">http://ow.ly/CDx8L]
