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Most entrepreneurs looking to start their businesses often ignore the need to deliberate on a brand name. After all, they've got the big business idea they've been looking for, and that's all that matters, right? Well, not quite.
Rather than focus on the doom and gloom of Covid-19, today we’re focusing on what you can do to help not only your business, but your customers as well.
Is there room for negotiation -- of course there is! But negotiating value for service vs asking for the world for nothing are two different things!
7 Tips to Visualizing and Achieving Your Goals. Basic concepts, but they work! Reboot...
Thinking ahead for your 2019 marketing now can save you a lot of aggravation in January and give you a great start to generating leads and increasing income in the new year.
The holiday season is a time to drive sales, boost revenue, and gain momentum for the new year. To help, we compiled a list of holiday resources and tips.
As a business owner, entrepreneur, start-up, solopreneur, or a manager, often we just wear too many hats. Business and marketing tools are your new best friend.
Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.
We all agree testimonials are one of the most powerful influencers in consumers choosing one product or service over another, but faking it, is just wrong! Just watch the CBC Marketplace video below.
Creating your annual marketing plan can be as complicated or as simple as you need it to be. What is important, is creating one!
Whether you are building a website yourself, or hiring a local web designer to do it for you, there are many things to consider for your site. In this blog we explore five of them.
While social media can be an effective marketing tool, it's important to remember that it doesn't replace a good website. Find out why...
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'The Power of Relationships'
