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Displaying posts in Marketing Plan

RANT: Charging an Arm and a Leg for Marketing Services

RANT: Charging an Arm and a Leg for Marketing Services

Posted in News, Marketing Plan, General Business Info, Marketing Matters

Is there room for negotiation -- of course there is! But negotiating value for service vs asking for the world for nothing are two different things!  

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Quarterly Reboot in Business

Quarterly Reboot in Business

Posted in Marketing Plan, General Business Info

7 Tips to Visualizing and Achieving Your Goals. Basic concepts, but they work! Reboot...

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Think 2019 Marketing

Think 2019 Marketing

Posted in Marketing Plan, General Business Info, Lead Generation

Thinking ahead for your 2019 marketing now can save you a lot of aggravation in January and give you a great start to generating leads and increasing income in the new year.

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Holiday Marketing Plan and Resources

Holiday Marketing Plan and Resources

Posted in Email Marketing , Engagement Marketing, Marketing Plan, Lead Generation

The holiday season is a time to drive sales, boost revenue, and gain momentum for the new year. To help, we compiled a list of holiday resources and tips.

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Tip Tuesday: Selling through Marketing

Tip Tuesday: Selling through Marketing

Posted in Marketing Plan, Branding, Tip Tuesday, graphic-design

Create marketing material around the solution, need or want. Put yourself in your buyer's shoes.

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Tip Tuesday: Your Best Friends - Tools

Tip Tuesday: Your Best Friends - Tools

Posted in Marketing Plan, General Business Info, Zoho CRM Plus, CRM, Tip Tuesday

As a business owner, entrepreneur, start-up, solopreneur, or a manager, often we just wear too many hats. Business and marketing tools are your new best friend. 

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The What, Why, Where & How of Buyer Personas

The What, Why, Where & How of Buyer Personas

Posted in Marketing Plan, Lead Generation, Marketing Automation

Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.

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Faking it - it's just Wrong!

Faking it - it's just Wrong!

Posted in Marketing Plan, General Business Info

We all agree testimonials are one of the most powerful influencers in consumers choosing one product or service over another, but faking it, is just wrong! Just watch the CBC Marketplace video below.

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2017 Marketing Plan Simplified

2017 Marketing Plan Simplified

Posted in Marketing Plan

Creating your annual marketing plan can be as complicated or as simple as you need it to be. What is important, is creating one!

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Giving back - does your business have a budget for it?

Giving back - does your business have a budget for it?

Posted in Marketing Plan

Giving back to the community is always a good thing. While there may not be any money in it, the satisfaction and benefits far out-weigh the monetary value.

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What I Learned as a 9-year-old: The Power of Positive Thinking

THINK POSITIVE - a favourite quote from the book "Think it's hard, you make it hard. Think it's easy, and it tends to become easy".

3200 Google Algorithm Changes in One Year

Google warned us for months. Business owners are just too busy to heed warnings in many cases especially when it comes to their website. Often reactions are based after the fact when suddenly their website is not performing as well as it was in the previous months. 

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