Think 2019 Marketing
Thinking ahead for your 2019 marketing now can save you a lot of aggravation in January and give you a great start to generating leads and increasing income in the new year.
Thinking ahead for your 2019 marketing now can save you a lot of aggravation in January and give you a great start to generating leads and increasing income in the new year.
The holiday season is a time to drive sales, boost revenue, and gain momentum for the new year. To help, we compiled a list of holiday resources and tips.
Create marketing material around the solution, need or want. Put yourself in your buyer's shoes.
As a business owner, entrepreneur, start-up, solopreneur, or a manager, often we just wear too many hats. Business and marketing tools are your new best friend.
Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.
We all agree testimonials are one of the most powerful influencers in consumers choosing one product or service over another, but faking it, is just wrong! Just watch the CBC Marketplace video below.
Creating your annual marketing plan can be as complicated or as simple as you need it to be. What is important, is creating one!
Giving back to the community is always a good thing. While there may not be any money in it, the satisfaction and benefits far out-weigh the monetary value.
Achieving your goal of starting or growing a business begins with informing yourself – and that includes conducting market research to give you a better understanding of the current business environment. Here's an easy two-point guideline to set you on the path to success:
Getting just the right marketing mix for your business is tough enough. Some of the tools we love using to implement our own marketing strategy and the marketing plans of our clients save of us an abundance of time and keep us organized while providing awesome content and stats.
The big boys do it, but SMBs overlook it. The sales are in your email list. Use it! All email campaigns are structured to do one thing - move your customer from one stage of the buying journey to the next.
Interesting how the words and phrases we use change over time. Check out the 2019 list of banished words from Lake Superior State University.
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