The Communicator's Blog | PRowl Communications

The Vital Pulse of Your Business: Why Your Business Plan is a Living Document

Posted in General Business Info, Marketing Plan

Your business plan is more than a document; it's the strategic heart of your business. Treating it as a living document, subject to regular reviews and updates, ensures that your business remains agile and responsive to the ever-changing business environment.

From Digital Dinosaur to Digital Pro: Why Planning is Crucial Regardless of Your Budget

Posted in General Business Info, Marketing Automation, Marketing Matters, Marketing Plan

Digital transformation isn't a luxury; it's a necessity. And regardless of budget or team size, there's always a step forward you can take in your digital journey. Every effort you make now will compound over time, leading to significant benefits in efficiency, customer satisfaction, and ultimately, revenue.

The Top Brand Naming Mistakes You Must Avoid

By Grant Polachek, Squadhelp

Posted in Branding, Guest Blogs, Marketing Plan

Most entrepreneurs looking to start their businesses often ignore the need to deliberate on a brand name. After all, they've got the big business idea they've been looking for, and that's all that matters, right? Well, not quite.

Marketing During An Economic & Health Crisis

Posted in Email Marketing , Engagement Marketing, Web Design, Marketing Plan, General Business Info, CRM, reputation management, Marketing Matters

Rather than focus on the doom and gloom of Covid-19, today we’re focusing on what you can do to help not only your business, but your customers as well.

RANT: Charging an Arm and a Leg for Marketing Services

By Debi Katsmar

Posted in News, Marketing Plan, General Business Info, Marketing Matters

Is there room for negotiation -- of course there is! But negotiating value for service vs asking for the world for nothing are two different things!

Quarterly Reboot in Business

Posted in Marketing Plan, General Business Info

7 Tips to Visualizing and Achieving Your Goals. Basic concepts, but they work! Reboot...

Think 2019 Marketing

Posted in Marketing Plan, General Business Info, Lead Generation

Thinking ahead for your 2019 marketing now can save you a lot of aggravation in January and give you a great start to generating leads and increasing income in the new year.

Holiday Marketing Plan and Resources

Posted in Email Marketing , Engagement Marketing, Marketing Plan, Lead Generation

The holiday season is a time to drive sales, boost revenue, and gain momentum for the new year. To help, we compiled a list of holiday resources and tips.

Tip Tuesday: Your Best Friends - Tools

Posted in Marketing Plan, General Business Info, Zoho CRM Plus, CRM, Tip Tuesday

As a business owner, entrepreneur, start-up, solopreneur, or a manager, often we just wear too many hats. Business and marketing tools are your new best friend.

The What, Why, Where & How of Buyer Personas

Posted in Marketing Plan, Lead Generation, Marketing Automation

Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.