What We Have To Say

The B2B Marketing Problems More Social Media Will Not Solve

By Debi Katsmar

Posted in Consulting, CRM, Social Media Know-How, Web Design

More social media will not fix the B2B issues that happen before or after someone sees a post. If poor-fit leads are coming in, your website is not converting, follow-up is inconsistent, sales cycles have no nurture process, or your CRM does not reflect how the team actually works, posting more often will only add activity around the same gaps. Social media can support visibility and credibility, but it works best when it is connected to clear positioning, a useful website, a defined lead pr...

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How to Choose a Strategic Marketing Consultant for Your B2B Business

By Debi Katsmar

Posted in Consulting, CRM, SEO, Web Design

Choosing a strategic marketing consultant for a B2B business means looking beyond who offers the most services or the lowest price. The right consultant should understand how your buyers make decisions, ask about revenue goals, sales capacity, lead follow-up, CRM systems and reporting, and help you determine what needs to happen first. A good marketing plan is not simply a list of tactics. It should connect your message, website, lead process and internal systems to the business results you ...

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Why B2B Website Traffic Is Dropping, and What AI Search Has to Do With It

By Debi Katsmar

Posted in Consulting, CRM, SEO, Web Design

B2B website traffic is dropping for many businesses, but the issue is not always SEO alone. AI search, longer buyer questions, unclear website content, poor service positioning, and weak follow-up systems can all affect whether the right prospects find you, understand you, and take the next step. Before spending more on ads, content, or a website rebuild, Canadian B2B companies need to look at whether their website is clearly answering what buyers actually need to know.

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Why Aligning Sales and Marketing Is Critical for Business Success

Posted in Consulting, CRM, General Business Info

For businesses like manufacturers, distributors, and other organizations with complex sales cycles, aligning sales and marketing can create significant results.

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Marketing to Fill the Lead Funnel: A Guide for Small B2B Distributors and Manufacturers

Posted in CRM, Lead Generation, Marketing Automation

Explore effective tactics to fill your lead funnel, emphasizing not just quantity but the quality of leads that can turn into long-term customers for your B2B business.

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Benefits of Using a CRM System for Sales, Marketing, and Business Procedures

Posted in CRM, Zoho

One powerful tool that can help streamline your sales, marketing, and overall procedures is a Customer Relationship Management (CRM) system.

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Zoho Announces Canadian Data Centres

Posted in CRM, Zoho, Zoho CRM Plus

Zoho Corporation, is solidifying its commitment to the Canadian market with the opening of two new data centers in Montreal and Toronto offering Canadian customers the benefit of localized data storage and processing.

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Marketing Magic: The Power of Automation for Small Businesses Success

Posted in CRM, Engagement Marketing, General Business Info, Marketing Automation

But first things first, what is marketing automation? It’s basically the game-changer that can take your SMB's marketing efforts to the next level!

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Marketing During An Economic & Health Crisis

Posted in Email Marketing , Engagement Marketing, Web Design, Marketing Plan, General Business Info, CRM, reputation management, Marketing Matters

Rather than focus on the doom and gloom of Covid-19, today we’re focusing on what you can do to help not only your business, but your customers as well.

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Rock Your Website: Bring Music To Your Ears - Ka-Ching!

Posted in CRM, Lead Generation, reputation management, Web Design

Whether you are building the website yourself, or handing it off to a local web designer, the information provided below will be a definite asset in creating content targeting your ideal customer, to generate leads and sales for your business. Your website is the hub of all of your marketing -- make sure it is built right from the start. 

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