As a business owner, entrepreneur, start-up, solopreneur, or a manager, often we just wear too many hats. Business and marketing tools are your new best friend.
And you wonder why, sales are down? Scrap pieces of paper, post-it-notes, strings-on-your-finger - are not an efficient means of remembering to follow up on sales calls. Every salesperson has a method of keeping track of clients, potential clients, active leads and reminders. But do they work? Are they efficient? And how many leads are lost?
The big boys do it, but SMBs overlook it. The sales are in your email list. Use it! All email campaigns are structured to do one thing - move your customer from one stage of the buying journey to the next.
Interesting how the words and phrases we use change over time. Check out the 2019 list of banished words from Lake Superior State University.
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