It doesn't matter what your business is - you are using graphic design to some extent. If you're selling cars, refrigerators, consulting services or even one of those illusive widgets, there is graphic design involved.
When it comes to advertising, putting all your eggs in one basket seldom works. Be strategic in where and when you place your ads. Advertising for St. Patrick's day in October isn't going to work....
This post is really about the power of a jingle. How powerful is a jingle when, what -- some 73 years later we can still sing the Slinky song?
Creating your personal brand is just as important as your corporate brand. So unless you are an award-winning dog breeder, trainer or groomer, having a profile picture of you and your dog just doesn't cut it. The same goes for a photo with you and your children, or your spouse.
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As a business owner, entrepreneur, start-up, solopreneur, or a manager, often we just wear too many hats. Business and marketing tools are your new best friend.
Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.
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'The Power of Relationships'