PRowl Communications | Sales & Marketing Consultant

enhancing the search for YOUR perfect CUSTOMERS

  • Facebook
  • Twitter
  • Pinterest
  • Linkedin
  • instagram
  • Slideshare

  • LinkedIn Company Profile

The Face of Marketing is Changing for Accounting Firms

Posted Jan 1st, 2018 in Engagement Marketing, Lead Generation, Marketing Automation

The face of marketing is changing for accountants as with many other industries, or should we say, has been changing for sometime. 


In years past, CPAs and CA designations were held by a select few, with each town and city having but one accountant who handled the finances of individuals and the local business community.  And, even more to the point, referrals came by word of mouth and word of mouth only. 

abacus lead generation

Today, word of mouth is still dominant in the accounting industry, the difference being, your potential clients are doing their homework. They are searching online to see what services are available, the types of businesses represented by your firm, the availability of staff and resources, and a variable of other information before making a decision to call you or begin using your services.

You need to stand out from your competitors. To do that your website is your best asset. You should look at it as an investment, not an expense. It should be generating leads consistently, not once in a blue moon.  We all know those blue moons are rare. 

The key to lead generation is content. The more valuable content and resources you have on your site, the greater the likelihood of your target market finding your site, the greater the likelihood of your site ranking above your competitors. Sure there are quite a few other factors considered in how your website is found, but content is king.

Next - what happens when that business owner or individual finds your site?

Consider:
  • Do you know when a potential new client is on your website?
  • Do you know how they found your website?
  • Can you track their movement to know their interests?
  • Did the visitor complete a call to action?

What's that? You don't have a call to action - with the exception of your contact page.

No wonder your accounting firm is not generating leads the way you had hoped.

Consider offering quality information beneficial to the reader, but don't give it away. Create a landing page with an outline of what will be received in your document. Entice the reader to believe they require that information to learn more. Next ask that website visitor to fill out a form to get the article or e-book.  And, voila! Instant lead!

Now that lead is placed automatically into your CRM, for follow-up and nurturing until they are ready to buy. Not every lead will be at the point to use your services now. We're sure you understand your clients' buying process. But, since you have a complete marketing automation system, that lead will flow through the nurturing process until they are ready to buy - or deemed to be a lost lead. Hopefully, along the path you have educated that lead to want and need your service turning the lead into a sale and a long-term client. 

funnel lead generation content

We all know:

behind every great business is a great accountant

Make sure your accounting firm's responsive website demonstrates this and is generating leads for you. Be sure you are driving traffic to your website from your social media sites and traditional advertising sources - this will be easy, with all the content you have on the website - and we can definitely help with all of it.


You're the accountant. You crunch the numbers and let us know if you are generating the leads you had hoped to.

Contact Us


Prowl Marketing Hot Line & Help Centre


CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals® 


Websites Created for Our Clients

Latest News

The Power of a Blog: 10 Ways Blogging Will Help Your Business

Nov 12th, 2018

You have a 434% higher chance of being ranked highly on search engines if you feature a blog on your website. Learn the Power of a Blog.

Think 2019 Marketing

Oct 24th, 2018

Thinking ahead for your 2019 marketing now can save you a lot of aggravation in January and give you a great start to generating leads and increasing income in the new year.

What Our Clients are Saying!

  • Debi has been a great resource for me for my email marketing. Through her vast experience she has been able to guide me through using Constant Contact for my email marketing monthly newsletters.
    - Gail Belchior, Financial Divorce Solutions

Building relationships with Constant Contact

   Receive FREE Marketing Tips,
   Articles and News!

   Sign up for our newsletter & receive
   'The Power of Relationships'

   Sign Up Now!

Upcoming Events

Upcoming Events


EventSpot by Constant Contact
Inspiration Owl