You say you want to grow your business. More leads, better systems, stronger results. So why are you half-showing up and sitting on the fence? Lately, I’ve seen a string of business owners pay for consulting, strategy, even full projects—then disappear when it’s time to participate. This isn’t about being busy. It’s about being present. And if you’re investing in growth, you need to be in it all the way.
Positioning your business clearly is one of the most important — and often overlooked — steps in building long-term success. In this first post of The Shift, I’m sharing my own messy evolution from running a full-service marketing agency to stepping into the role of strategic consultant. If you’ve ever struggled to articulate what you actually do, this one’s for you.