Tip Tuesday: ALERTS
Google Alerts is one of the most under-utilized marketing tools available to SMBs. It takes seconds to set it up. Why aren't you using it?
Google Alerts is one of the most under-utilized marketing tools available to SMBs. It takes seconds to set it up. Why aren't you using it?
Take Away: Pay attention to the warnings, take action early so you're not forced to do it at an inconvenient time, or after it's too late. Facebook is taking security and privacy seriously - heed their warnings.
Niagara marketing expert helps small businesses and nonprofits achieve meaningful marketing results - and once again named as a Certified Constant Contact Solution Provider
Business Listings drive referrals to your business website. Learn the importance of accurate listings.
As a business owner, entrepreneur, start-up, solopreneur, or a manager, often we just wear too many hats. Business and marketing tools are your new best friend.
Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.
It doesn't matter what your business is - you are using graphic design to some extent. If you're selling cars, refrigerators, consulting services or even one of those illusive widgets, there is graphic design involved.
Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better.
Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information.
Whether it’s keyword planning for the content you write, writing great meta descriptions, writing original content or blogging, it all involves the production of content. That’s because content is key. Implement these strategies and monitor your rankings.
The big boys do it, but SMBs overlook it. The sales are in your email list. Use it! All email campaigns are structured to do one thing - move your customer from one stage of the buying journey to the next.
Interesting how the words and phrases we use change over time. Check out the 2019 list of banished words from Lake Superior State University.
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