PROWL COMMUNICATIONS | Be BOLD. Do DIFFERENT. See RESULTS!
Positioning your business clearly is one of the most important — and often overlooked — steps in building long-term success. In this first post of The Shift, I’m sharing my own messy evolution from running a full-service marketing agency to stepping into the role of strategic consultant. If you’ve ever struggled to articulate what you actually do, this one’s for you.
You Can’t Grow What You Don’t Measure. Your business doesn’t need more complexity. It needs clarity.
Marketing — real marketing — has always been about three things: understanding the customer; solving the problem; and communicating the solution clearly and consistently.
As Jeff Bezos famously said, “Your brand is what people say about you when you're not in the room.” And whether we like it or not, people are talking. So the question is: are you intentionally shaping that conversation? Or letting it shape itself?
Running a business can feel like sprinting through a maze. You know where you want to end up. You know you’re working hard to get there. But what if you're heading down the wrong path and don’t even realize it? What's your blind spot?
Being creative doesn’t mean neon fonts and viral TikToks. When you put yourself in their shoes and listen to their problems, frustrations, goals—that’s when you start creating marketing that resonates. Marketing that works.
It’s not if something will go wrong. It’s when. And when it does, will you be ready—or scrambling?
The Harsh Truth: Volatility Breeds Uncertainty—And Uncertainty Cripples Sales
Entrepreneurs and business leaders face a constant barrage of decisions, challenges, and strategic pivots. Yet, many feel like they are navigating these waters alone. Find out why we created BAAB.
When you’re running your own business, time is your most valuable resource. But let’s be honest, how much of your day is spent on repetitive tasks like sending invoices, scheduling appointments, or following up with clients? If you’re nodding your head right now, it’s time to talk about automation.
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'Customer Journey Checklist'
