PROWL COMMUNICATIONS | Be BOLD. Do DIFFERENT. See RESULTS!
How do you know if your prices are right? One client wasn’t sure, and it was costing him more than he realized. He asked us to dig into the data, compare competitors, and find out where he stood. The result? A 30% price increase and a stronger position in the market. Here's how research gave him the confidence to charge what he was worth—and why it worked.
You say you want to grow your business. More leads, better systems, stronger results. So why are you half-showing up and sitting on the fence? Lately, I’ve seen a string of business owners pay for consulting, strategy, even full projects—then disappear when it’s time to participate. This isn’t about being busy. It’s about being present. And if you’re investing in growth, you need to be in it all the way.
Positioning your business clearly is one of the most important — and often overlooked — steps in building long-term success. In this first post of The Shift, I’m sharing my own messy evolution from running a full-service marketing agency to stepping into the role of strategic consultant. If you’ve ever struggled to articulate what you actually do, this one’s for you.
You Can’t Grow What You Don’t Measure. Your business doesn’t need more complexity. It needs clarity.
Marketing — real marketing — has always been about three things: understanding the customer; solving the problem; and communicating the solution clearly and consistently.
As Jeff Bezos famously said, “Your brand is what people say about you when you're not in the room.” And whether we like it or not, people are talking. So the question is: are you intentionally shaping that conversation? Or letting it shape itself?
Running a business can feel like sprinting through a maze. You know where you want to end up. You know you’re working hard to get there. But what if you're heading down the wrong path and don’t even realize it? What's your blind spot?
Being creative doesn’t mean neon fonts and viral TikToks. When you put yourself in their shoes and listen to their problems, frustrations, goals—that’s when you start creating marketing that resonates. Marketing that works.
It’s not if something will go wrong. It’s when. And when it does, will you be ready—or scrambling?
The Harsh Truth: Volatility Breeds Uncertainty—And Uncertainty Cripples Sales
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