The Communicator's Blog | PRowl Communications

Holiday Marketing Plan and Resources

Posted in Email Marketing , Engagement Marketing, Marketing Plan, Lead Generation

The holiday season is a time to drive sales, boost revenue, and gain momentum for the new year. To help, we compiled a list of holiday resources and tips.

PRowl Communications Named As a Certified Constant Contact Solution Provider Again

Posted in Email Marketing , Press Releases, Constant Contact, Lead Generation, Marketing Automation

Niagara marketing expert helps small businesses and nonprofits achieve meaningful marketing results - and once again named as a Certified Constant Contact Solution Provider

The What, Why, Where & How of Buyer Personas

Posted in Marketing Plan, Lead Generation, Marketing Automation

Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.

What if... You Could Get More Reviews & Manage Them Easier?

Posted in Lead Generation, reputation management

Online reviews are critical to the success of a local business. What if you could get more reviews and manage them easier? Nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. Find out what you can do to manage your reviews.

The Single Most Important Marketing Tool for Restaurants

Posted in Social Media Know-How, Engagement Marketing, Lead Generation, Marketing Automation, SEO

Nothing you do matters if your customers do not know you exist, when you're open, where you're located and what your menu and amenities are. As a restaurant or pub, your single most important marketing tool is your online listing. 81% of consumers have searched for a restaurant on a mobile app - make sure your information is correct. See our list of marketing tools to enhance online searches for your restaurant.

Snail Mail Not Dead

Posted in Engagement Marketing, Lead Generation

I've Got MAIL! Yes, physical mail. Take it out of the envelope and see what's inside.... Ya -- it's not a bill to be paid! Wow -- look at that. It's a newsletter.

Advertising: Putting All Your Eggs in One Basket Seldom Works

Posted in Branding, General Business Info, Lead Generation

When it comes to advertising, putting all your eggs in one basket seldom works. Be strategic in where and when you place your ads. Advertising for St. Patrick's day in October isn't going to work....

The Face of Marketing is Changing for Accounting Firms

Posted in Engagement Marketing, Lead Generation, Marketing Automation

Accounting firms are no exception, marketing innovations are required to generate leads - automation, content and nurturing.

You Need to Ask

Posted in Engagement Marketing, Lead Generation

If you start your ad with targeting a specific customer and include a specific product or service, the call to action will be easy!

Marketing Automation: The 3 Reasons Why Your Small Business Needs It

Posted in Email Marketing , Lead Generation, Marketing Automation

Nurturing customers post-sale is a great way to maximize cross-sells and upsells. Triggered messaging is a perfect way to suggest testimonials, ask for product reviews, and send referral incentives.